As part of a multi-sensory brand experience designed by Random Studio for the Jacquemus pop-up at London’s Selfridges in 2022, we created a series of five scents that add a playful olfactory dimension to the different elements of the Jacques Tati-esque spatial installation. Our ‘tromp-nez’ accented the surreal maze of giant objects and interactive scenographies that brought to life the brand’s founder Simon Porte’s childhood impressions of the south of France.

Project: Retail scentscape for the Jacquemus collection Le Bleu 2022 at Selfridges London
Client: Random Studio Amsterdam / Paris

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